MANLY BANDS
PROJECT
Manly Bands
ABOUT
Each year millions of dollars are spent on weddings, and men often only get a say over one tiny little ring. We helped tell men that that tiny little ring can be a big deal, like Dinosaur-bone big.
SERVICES
Video Campaign, Marketing Campaign, Brand Audit, Ad Buying
MANLY BANDS SAW A GAP IN WEDDINGS' MILLION (POSSIBLY BILLION)-DOLLAR MARKET. MEN WERE UNDERSERVED; THEY DESERVED PRETTY RINGS TOO! RINGS MADE FROM MATERIALS LIKE WOOD, TUNGSTEN, ANTLER, AND DINOSAUR BONE. THAT’S RIGHT, FREAKIN’ DINOSAUR BONE. SINCE THEY WERE SELLING A ONE-OF-A-KIND DISRUPTIVE PRODUCT, THEY NEEDED A ONE-OF-A-KIND DISRUPTIVE MARKETING CAMPAIGN, ERGO, CREATABLY!
BELIEVE IT OR NOT, MANLY BANDS WERE RUNNING THEIR 7 FIGURE COMPANY ONLINE ON THE ROAD, LIVING THAT #VANLIFE (THAT MUST’VE BEEN ONE IMPRESSIVE VAN). AFTER THEY WORKED WITH US, THEY WENT FROM 7 TO 8 FIGURES AND SET UP THEIR HQ IN UTAH! LIKE THE MEN THEY CATERED TO, THEY FELL IN LOVE AND DECIDED TO SETTLE DOWN–WE LIKE TO THINK WE HAD A HAND IN THAT (BECAUSE WE DID).
