If you’ve been on Youtube and haven’t seen a mattress commercial, have you really been on Youtube? When we first met Layla they had one video and were doing great. We built a phalanx of videos for them over the past year and they have seen explosive growth. We created a strategy across multiple media types and social media platforms, from live action to animation. Layla makes a unique mattress and we used a unique style to tell their mattress story.