SAALT

AFTER EXTENSIVE RESEARCH AND TALKING WITH PEOPLE WE HAVE WORKED WITH IN THE PAST, SAALT CHOSE CREATABLY TO MAKE THEIR NEXT AD AND BE THEIR PARTNER IN GROWTH. WE COULDN’T HAVE BEEN MORE EXCITED! SAALT IS ONE OF THE BIGGEST PLAYERS IN THE NEXT STEP TO SUSTAINABLE PERIOD CARE, OFFERING MENSTRUAL CUPS, DISCS, AND PERIOD UNDERWEAR. AS A B-CORP, THEY’RE NOT ONLY WORKING TO CLOSE PERIOD POVERTY AND SHUTTING DOWN THE TABOO, BUT THEIR PRODUCTS ARE AMAZING.

WE LIKE TO MEET WITH OUR PARTNERS IN PERSON WHEN PRESENTING SCRIPTS; SOMETHING MAGICAL ABOUT TRADING IDEAS FACE-TO-FACE GETS LOST OVER A ZOOM CALL. ONE SNAG, THOUGH, THEY’RE LOCATED IN BOISE, IDAHO, AND THEIR FOUNDER WAS WEEKS AWAY FROM GIVING BIRTH; TRAVEL WAS OUT OF THE QUESTION. SO, WE CAME TO THEM! CREATABLY HIT THE ROAD! 

FOR THIS CAMPAIGN, WE WENT STRAIGHT TO THE SOURCE. MOTHER NATURE! THE MENSTRUAL CYCLE IS NATURAL AND NOTHING TO BE EMBARRASSED ABOUT. SAALT KNOWS THAT. WE KNOW THAT. BUT SOME OF THE WORLD STILL NEEDS REMINDING. THAT’S WHY WE CHOSE TO SAY GOODBYE TO WOMEN DANCING IN FIELDS AND BLUE LIQUID ON PADS AND FEATURE REAL PEOPLE, RED LIQUID, AND A DEMONSTRATION OF HOW TO USE SAALT’S PRODUCTS (WITH A ROCK FORMATION SHAPED LIKE THE VAGINAL CAVITY).