We drank the Kool-Aid. When we met Zach and Ryan and heard about what they are trying to do, we knew we had to be on board. They are making environmentally responsible cleaners and delivering them in a responsible manner, but more importantly they are making cleaners that really work. The best marketing is a great product, and we have been able to shout the good news of their great product and tell their story. We worked with cleancult through Kickstarter on to a national launch garnering millions of views and thousands of customers. We are honored to tell their story.