THIS IS WHERE AGENCIES HIGHLIGHT THEIR BIG NAMES (WHO NEVER WORK ON YOUR ACCOUNT). WE ARE A BOUTIQUE AGENCY, AND THAT DOESN'T SEEM RIGHT TO US. SO YOU GET US, YOU GET ALL OF US. WE ARE COMMITTED TO YOUR SUCCESS (NOT OUR PORTFOLIO). EVERYONE YOU MEET AT CREATABLY WILL BE WORKING TOGETHER WITH ONE GOAL, TO TRULY UNDERSTAND YOUR BRAND, AND TO HELP IT GROW. THESE ARE THE PEOPLE OF CREATABLY, AND THIS IS HOW WE WORK, FOR YOU.
That's Billion with a 'B'
For 8+ Brands & Counting
In Revenue Created
THE 6 D's OF GROWTH
We can’t help EVERYONE grow. Over the years we’ve seen some clients grow FAST, and some, not so much. WE have to do what we do BEST, but YOU also have to have SOME of these key factors that make your brand ripe for growth with a Creatably HERO video campaign.
Does everybody need your product or know someone who does? If not, can we make that audience wider?
Is there a clear and easy path to purchase? Can we follow a person from being a viewer to a buyer? And if they are buying it, can you get more, because we plan on selling a LOT.
The internet loves new and shiny things. Does your way make the other way look old and outdated?
Do people LOVE your product. Does it change their life? Do they give it high ratings? Do you have a high NPS score?
Can we show what your product does? How many ways can we show it is better? Can we prove it?
DOLLARS FOR DISTRIBUTION
By taking advantage of the viral algorithms we can make your dollars go farther, but even the best commercial can’t drive growth without some dollars behind it.
-- THIS AREA IS INTENTIONALLY LEFT BLANK --
Most awards are bought and sold. We don’t do that. Our only award is YOUR performance.
Seriously, you can ask any one of our clients.
MAKING YOUR CAMPAIGN
Every campaign starts with a BIG IDEA and we believe you need to be there at the BIRTH. We don’t pitch you anything until we have a DEEP understanding of your brand, your product and your customers. Our CREATIVE STRATEGY retreat is a day full of activities, excercises and brainstorming that helps both of us come to a beter understanding of what you do, and WHAT IS POSSIBLE. From this retreat we create a MINDSHARE document covering everything from objectives and KPI’s down to the important details and distinguishing features of your product and your brand and the DEEP NEEDS of your consumers.
2. WRITING RETREAT
We have some of the best writers in the business. But that’s not good enough. We pit our writers with copy writers, tv writers and comedians to come up with 5-6 fully formed and fleshed out scripts. And then we don’t read them, we perform them. We work together to find the best wold for your brand to live in. Then all of the writers unite on one script to make it the best script ever. We don’t stop until you love it. You are then partnered with a creative director and account manager to assure that your campaign is uniquely yours and it performs at an uncommonly high level.
We’re not Hollywood, but we sure look like it. Basing our production in Utah allows us to stretch your production dollars a long way. But we don’t do production in house. If we did, we’d have to sell you what they can do well. Instead, we scale up (or down) your production to fit the crazy idea that is just right for your brand. Some brands need monkeys and casts of hundreds, some just need a tiny crew on a secluded beach in Puerto Rico. We can go either way.
4. POST PRODUCTION
“Is it AWESOME yet?” Our editors don’t even show us a rough cut until they are proud of it. Over the past 5 years we have carefully developed a post-production process that focuses on high-performance editing, but still allows for creativity to flow.
Good enough is never good enough. Before we launch your video we test it using our unique customer response methodology where we evaluate performance over a week and close to 100,000 viewers. We look at second by second performance and the entire team engages with out performance framework to bring creative solutions to optimize for final performance.
This ain’t our first rodeo. So whether you launch with US and our expert ad buyers or you have plans of your own. We share BEST practicies as well as unique launch insights for your campaign to get the most mileage, and optimal performance out of your Hero video and how to optimize your marketing funnel using other assets we’ve created along the way.